As the head of the Content & Creative department, I manage all departmental operations, prioritize tasks, and resolve issues within designated timeframes. This involves organizing tasks in the Priority Sheet based on importance, client type, urgency, and available resources, ensuring deadlines set by the Project Management Team are met, and providing timely Creative Briefs for content creation reference.

Additionally, I support intra-departmental priorities, assignments, deadlines, and optimization of tools and systems, while also ensuring managers, seniors, and team members understand their roles and responsibilities. I also provide shot lists for photography and videography sessions, discuss content creation/optimization strategies and brand guidelines and strategies with clients, assist with packaging designs, and manage the department's budget with Co-Directors.

Furthermore, I track Creative Managers' performance through KPIs, collaborate closely with other departments, conduct training sessions, set and update SOPs, and forecast resources.